Do we really judge a book by its cover? Yes, of course we do, which makes its design a major marketing and branding decision. I put it second only to the content on the pages. After all, someone might buy a book based on an attractive cover, but if the stuff between...
Right now, one of the projects I’m juggling is the layout and design of The Murder in Skoghall. Last week, a reader of my Word Essential Writers newsletter (sign up to the right) asked me what I do about layout, and I helpfully reported that I do my interior design in...
This weekend, my wonderful partner, Scott, and I celebrated our five-year anniversary. After I opened my present, I asked what had led him to the Oxford English Dictionary. He had done a search for the best gift for a writer, and what came up on all the top ten lists...
How far would you go to create a character? Have you ever pretended to be that character, speaking in his voice? Walking around the room the way he walks to get a feel for those motions before you try to put them into words? Journaling as that character to better...
I'm Alida I help people express their gifts to the world.
I do not believe in formulas. I believe that the stories we are compelled to tell the world make demands on us, and it is our privilege to meet those demands in order to reach the most people in the most authentic and compelling way possible.
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