Reader Empathy

  Alida explains why your story will fail if you don’t write in such a way that you engage reader’s empathy. Watch the Embody Your Character video here. Have thoughts, comments, or questions? Post them below in the comments section or head over the...

Flash Tip: You Only Get Two

Alida discusses pet words and how they can damage your prose. The answer? Kill them. Kill them all…but two.

Hooks & Endnotes

This week, Alida discusses the common problems of writing past your hooks & killing your endnotes. Not sure what a hook is or why you need one? Watch & learn!

SWRT 7: Endings

Are endings hard? What makes a good ending, and how do you make it surprising and inevitable? How do you resolve a book differently if it’s a short story, versus a novel, versus a novel in a series? And how can you create that satisfying ending for both you and the reader?

Going Up? Stakes & Tension

In this week’s Word Essential 60 Second Writing Tip, Alida defines stakes and tension. She explains how they work together to affect both your character and your reader.

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