Alida, Robert, & Kathryn welcome Bryan Cohen of Best Page Forward back to the Round Table to talk about writing book ads. We also get into the question of genre. How do you decide which genre to write your copy to when your book is cross- or sub-genre?
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AUDIO
SHOW NOTES
How is ad writing different from your book description? How do you avoid creating ad copy that is all the same? How do you get to a really good ad sentence? And how do you convey genre in one sentence?
Make sure to check out Bryan at www.bestpageforward.net
Want to hear more from Bryan? He gives up to date self-publishing news at sellmorebooksshow.com
Want to learn more about writing descriptions? Check out www.sellingforauthors.com
What we talked about:
How is writing ad copy different from writing the book description? (2:09)
How do you avoid all your ads being exactly the same? (3:30)
How do you get outside of the box? (6:25)
What is Robert’s process? How does constraint inspire creativity? (8:58)
You must do a lot, so you can get to the good stuff! (12:00)
The benefits of using pen and paper. (15:26)
How do you convey genre in this kind of writing? (18:03)
What about when you have a crossover genre? (20:44)
Is this sentence an enticing cliffhanger? (27:50)
How does your ad sentence tie into general marketing? (28:53)
LINKS
Things we mentioned:
Shitty First Drafts by Anne Lamott
